22:43
Priya
Social Media Optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. The focus is on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO. No one wants to live in isolation and therefore they want to interact and be the part of various online societies. SEO's find SMO as the best way to connect the people around the world and tell them about the products/ services the company is offering. Using SMO tactics one can generate traffic and build cordial relationship with customers across the globe.
An SEO uses various SMO practices to attract the visitors. They may add RSS feeds, Digg or share the button, blogging, adding comments, etc. You won't believe that they may also profile third party community practicalities. May be they might add a supportive video on YouTube videos or photos in a slide that would attract the user and make them feel more comfortable. If you think that social media optimization is a form of SEO, yes you are absolutely right. It's just another legal way of promoting your business. A good SEO specialist will integrate all the resources and carefully prepare a marketing plan, and SMO strategy.
Social media is primarily a venue for personal communication between individuals. Many social media sites have evolved and people have found ways to use them for business purposes as well. These Sites such as Facebook, LinkedIn, and Twitter can be a great way to generate new business by using your existing network of friends. Other sites such as social bookmarking sites Digg, Delicious, etc, can generate traffic to your website from articles that you post. Blogs and forums are other types of social media. These types of social media provide you with additional content posted by yourself and by your users, which will result in more traffic to your website as well as more brand coverage.
The marketing strategy will include increasing link, making tags, easy bookmark, reward inbound links, create user friendly content and give helpful links wherever required. They also try to incorporate links and add more useful information. Adding more user resource might not help much but still the customers feel that they have come to a genuine website. In future, they might come back to your site and in comparison to new site go in for products/ services rendered by you. When one talks of the SMO perfect practices, don't over do things like stressing on certain things or being offended.
